Interviews

Talks to Engatica

Written briefings on the themes builders and CX leaders keep returning to, with new recorded conversations in production.

Interview

Adopting AI Culture

Why AI programmes fail on culture before they fail on technology — an Engatica interview briefing on leading the human side of adoption.

Interview briefing
Interview

AI: From Scratch to Scale

The unglamorous path from a first AI prototype to a scaled, costed, governed system — an Engatica interview briefing.

Interview briefing
Interview

The 3 Vs of Data Innovation

Volume, velocity, variety — and the fourth V nobody listed. An Engatica briefing from the original interview library, updated for the LLM era.

Interview briefing
Interview

The Power of Automation in Email Marketing

Email remains the highest-ROI channel in marketing — and automation is why. An Engatica briefing on what to automate, what to keep human, and where video fits.

Interview briefing
Interview

Have You Started with Intelligent Automation Yet?

The starter question, answered for 2027: where intelligent automation begins now that agents have arrived.

Interview briefing
Interview

Becoming a Data Strategist — Dora Boussias

What a data strategist actually does, and how the role changes when every strategy must now include agents. An Engatica briefing anchored on Dora Boussias's original interview.

Interview briefing