Innovator profile
CS
Colin Shaw
Founder, Beyond Philosophy; pioneer of customer experience management
Customer experienceCX managementEmotional experience
Colin Shaw founded Beyond Philosophy in 2002 and is credited as one of the pioneers of customer experience as a management discipline, with books including Building Great Customer Experiences and The Intuitive Customer. His emphasis on the emotional and subconscious sides of experience is a useful corrective to purely metric-driven CX programmes.
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