Innovator profile
AS
Adrian Swinscoe
CX advisor, author of How to Wow and Punk CX
Customer experienceService designPunk CX
Adrian Swinscoe advises companies on customer experience and writes the Punk CX newsletter and books, arguing for experience design that is distinctive rather than benchmarked into sameness. He is a frequent interviewee on what AI should — and should not — automate in customer journeys.
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